Business 2 Art
Companies helping young artists

Business Park Sofia, December 11 – 14, 2006

ACE HR Services in cooperation with Glavbolgarstroy, AVON, Coca-Cola HBC Bulgaria, Publishing house "Hermes", Sledobed s TV7 and Business Park Sofia organized an art exhibition and an official presentation of young artists to leading Bulgarian and international companies from 11th till 14th of December at Business Park Sofia, Building 3.

The exhibition includes 16 paintings by promising young artists – Georgi Petrov, Darina Zlatareva, Jordan Koralov, Stela Kaloyancheva and Stranimira Stoeva. They are ambitious professionals with individual style and aesthetics, who are already proving their undeniable qualities in the area of painting.

ACE HR Services organized an official cocktail on the 14th of December which was visited by more than 100 guests. The young artists personally met and handed their paintings to the sponsor companies, represented by Kalin Peshov, Managing director at Glavbolgarstroy Holding, Gergana Bendurska, PR Manager at AVON Cosmetics Bulgaria, Diana Stoeva, Organizational development manager at Coca Cola HBC Bulgaria, and Ivo Georgiev, Marketing and Sales Manager at Publishing house "Hermes". Host of the event was Dragomir Simeonov.

Ekaterina Ignatova, Managing partner at ACE HR Services, said "Our idea is with this initiative to establish a mutual partnership between business and art and we hope more artists and companies will take part in future. The initiative can be followed through out the entire year at www.biz2art.net – a web site especially developed for the event.

This initiative gives opportunity to the organizations to preach ethics in business, to improve their social politics and help the talented people in Bulgaria by showing appreciation for their work and incorporating it with their business environment. The event will support young artists and will motivate them to develop their skills and continue working in Bulgaria.